What is SEO?
As we move more and more of our lives online, it’s important for businesses to have the right tools in place to make the most of their presence on the internet. One of these important tools is search engine optimization or SEO. In this article, we’ll discuss what SEO is and how it works for small businesses in 2023. What is SEO?
SEO refers to a series of techniques that website owners use to help their site rank highly in search engine results. SEO includes building backlinks (links from other websites), creating high-quality content, and modifying the HTML code of a site so that its text appears prominently within search engine results pages (SERPS). The goal of SEO is to attract relevant traffic to your website by ensuring that it ranks highly in search engine results. If you’ve ever used Google or another search engine to look for something online, you’ve seen how powerful SEO can be: you type a few words into Google or another search engine and then sit back while results are displayed in an order based on how relevant they are to your search terms—the higher up a result appears in the SERPS, the more people who clicked on it found it helpful.
SEO, or search engine optimization, is a method of increasing the visibility of a website or web content in a search engine’s “natural” or un-paid (“organic”) search results. While the term mainly refers to increasing visibility on search engines such as Bing, Google and Yahoo!, it can also refer to increasing visibility in other places, such as Wikipedia. The fundamental concept behind SEO is to make your site more appealing to search engines, i.e., improve your ranking based on the site’s relevance to specific keywords. Other websites are ranked by how closely their content matches what a visitor is looking for; it’s not surprising that you’ll rank higher if you have content that closely matches what people are looking for.
Why use SEO?
Search engine optimization (SEO) is the process of improving your website to get a higher rank in search results. By increasing your rank, you increase the number of customers who visit your site.
“The basic idea behind SEO is to make pages easily findable by Internet users through search engines, which are designed to find and catalog web pages based on content, links, and keywords,” according to WordStream. “This is how you grow website traffic.”
WordStream also says that “the most important thing about SEO is that it’s meant to help people find information organically (in other words, through search engines) as opposed to being forced to click on ads.”
Additionally, it’s important for small businesses in particular to pay attention to SEO because “as more people turn away from traditional media and rely on the Internet for all of their information needs, the importance of this kind of marketing increases dramatically.”